Corporate Identity Manual
Rules & Guidelines
Whenever you wanted to print business cards, or to apply your logo on anything, problems arose; you had to run after the designer, or spend a lot of time searching for the last version. Need to apply your logo on a vehicle but you don't know where it should go and in which size? The Corporate Identity Manual, or Brand Manual, sets the rules for logo usage when branding products or making stationery. The Brand Manual is necessary to give the strong cohesion between your brand and the image you want to reflect.
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Logo rules |
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Brand applied on clothes |
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Brand used on stationery |
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Brand applied on vehicles |
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Logotype
